Root to Flower VR/AR Dinner

Root to Flower is a movement that encourages us to enjoy our food to its full potential by using the forgotten parts of fruits and vegetables. The idea behind it is that we can increase the amount of edible food we consume using the same amount of resources, thus enabling us to feed more people.

The Root to Flower Immersive Dining Experience was created by Infogr8 & IN3 Immersive in collaboration with YFood as part of London Food Tech Week, and supported by Givaudan, Farmdrop and FAIR. The dinner took guests on a multi-sensorial dining journey, starting from the seed in the ground all the way to the flower and its essence, using immersive technologies to help us become more mindful about food waste and aware of the benefits derived from eating plants in their entirety.