Hi, I am Joe, a London and Berlin-based food photographer represented by Fat Lemon.
When it comes to food photography, beautiful light is everything. My journey as a food photographer began lighting food for TV shows and commercials. Now, this experience allows me to create incredible light for anything, anywhere.
Now I know I am a bit of a curveball as a food photographer as I avoid using natural light. But, this gives me more creative freedom and means no mad rush to get the last rays of sunshine.
I love to work and keeping spirits high and clear communication from start to finish is key for me. If anyone is going home disappointed then something has gone wrong.
Capturing food stories and the people behind them is always the centre of my travels. From honey producers in Bordeaux to co-creating a zero-waste cookbook in Ecuador. I want to help document and tell valuable stories about food.
I have had the pleasure to work with some of the best chefs and brands in the world. My early photographic career began working with Jamie Oliver and Heston Blumenthal. Since then, I have shot for books and brands, magazines and exhibited my work at Somerset House.